SMS for estate agents: viewings and follow-up
In property, speed of response is the difference between an appointment and a lost candidate. SMS is the fastest channel you have.
The viewing confirmation
With address, time and your name. Candidates visit several in a day; without the address in the message they call you to ask for it.
The same-day reminder
Short, with the option to cancel. A viewing nobody turns up to costs you a journey.
New listings to those who were looking
Notify anyone who registered for a given profile as soon as something comes in. Here minutes count, and an email is often only read in the evening.
Mind the consent
For that last category you need an explicit sign-up stating what it is for. Record it, because a complaint in this sector lands hard.
What you do not put in an SMS
Amounts and negotiation details. An SMS shows on a screen others can see too.